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Book Title: Social Cognition: Understanding Self and Others|
The author of the book: Gordon B. Moskowitz
ISBN 13: 9781593850852
Format files: PDF
The size of the: 36.68 MB
Edition: The Guilford Press
Date of issue: October 27th 2004
Read full description of the books Social Cognition: Understanding Self and Others:An ideal text for undergraduate- and graduate-level courses, this accessible yet authoritative volume examines how people come to know themselves and understand the behavior of others. Core social-psychological questions are addressed as students gain an understanding of the mental processes involved in perceiving, attending to, remembering, thinking about, and responding to the people in our social world. Particular attention is given to how we know what we know: the often hidden ways in which our perceptions are shaped by contextual factors and personal and cultural biases. While the text's coverage is sophisticated and comprehensive, synthesizing decades of research in this dynamic field, every chapter brings theories and findings down to earth with lively, easy-to-grasp examples.
Read information about the author"I am a social psychologist whose research interests examine thought processes that occur effortlessly and unconsciously, which nonetheless direct how we perceive the world (often without us realizing we have been influenced in any way). A primary focus of this research examines unconscious influences on our impressions of others. For example, the unconscious nature of stereotyping causes people -- even egalitarian-minded people -- to be influenced by stereotypes without them realizing it. This leads to questions regarding how people can control stereotypes from (a) ever entering the mind and (b) influencing evaluations and actions toward others. I also have an interest in more general types of "snap judgments" people make when hearing about, meeting, or observing others. These types of preconscious social judgments lead not only to questions regarding the "automatic" nature of human inferential processes, but the extent to which such unconscious operations can be controlled. My research has also focused on the issue of minority influence, examining how and when a person in the minority can persuade the majority. I also have a continued interest in creativity, especially in how creativity relates to stereotyping and egalitarianism, and the role of consciousness (more precisely, the benefits of removing consciousness) in creative pursuits. This underscores a more general interest in consciousness and how lacking consciousness can often benefit goal pursuit more generally."
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