Read SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good by Rosabeth Moss Kanter Free Online
Book Title: SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good|
The author of the book: Rosabeth Moss Kanter
ISBN 13: 9780307382351
Format files: PDF
The size of the: 682 KB
Edition: Crown Business
Date of issue: August 25th 2009
Read full description of the books SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good:Rosabeth Moss Kanter on the answer to the global crisis of business and American-style capitalism.
Out of the ashes of conventional business models arises a set of companies using their power not only for profits and sustainable growth but also social good.
If you think business corporations are doomed to be lumbering, bloated, and corrupt, think again.
Based on an extraordinary three-year investigation, interviewing more than 350 key people at major companies around the world, Rosabeth Moss Kanter provides encouraging and astounding evidence that this assumption is completely outdated. The businesses that are agile, keeping ahead of the curve in terms of market changes and customer needs, are the businesses that are also progressive, socially responsible human communities.
Take IBM. When the tsunami and earthquake struck Asia, IBM didn’ t just cut a check for relief funds and call it a day. The company used its technological expertise and skilled people to create what government and relief agencies could not: information systems to effectively track relief supplies and reunite families. While IBM did this with no commercial motive, its employees’ desire to serve people suffering during these crises stimulated innovations that later benefited the company.
Or Proctor & Gamble. Despite a decade-long commitment to research and development of a water purification product, commercial prospects were unpromising. But because it was so consistent with P&G’s statement of purpose, people within the company persevered. And when the tsunami struck, it was then able to deliver roughly a billion glasses of drinking water for the victims, earning plaudits from aid partners, the media, governments, and crucially, P&G employees.
SuperCorp captures the zeitgeist of the emerging twenty-first-century business. For example:
• The strong potential synergy between financial performance and attention to community and social needs
• The unique competitive advantage from embracing the values and expectations of a new generation of professionals
• The growth opportunities that result from stressing values and supressing executive egos when seeking partners and integrating acquisitions
SuperCorp is a remarkable look at the business of the future and the management skills required to get there. IBM, Banco Real, P&G, Cemex, Omron, and other companies reported on now move with the rapidity and creativity of much smaller enterprises. These companies are not perfect, but when people are empowered and values drive decisions, everything can come together in magical “Rubik’s Cube moments” of deep satisfaction. Kanter’s compelling and inspiring stories show that people are more inclined to be creative when their company values innovation that helps the world.
Read information about the authorRosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, where she specializes in strategy, innovation, and leadership for change. She is also Chair and Director of the Harvard University Advanced Leadership Initiative, an innovation that helps successful leaders at the top of their professions apply their skills to national and global challenges in their next life stage. A collaboration across all of Harvard, the Advanced Leadership Initiative aims to build a new leadership force for the world.
Her latest book, MOVE: Putting America's Infrastructure Back in the Lead, is a sweeping look across industries and technologies shaping the future of mobility and the leadership required for transformation. Her strategic and practical insights guide leaders of large and small organizations worldwide, through her teaching, writing, and direct consultation to major corporations and governments. The former chief Editor of Harvard Business Review, Professor Kanter has been repeatedly named to lists of the “50 most powerful women in the world” (Times of London), and the “50 most influential business thinkers in the world” (Thinkers 50). She has received 24 honorary doctoral degrees, as well as numerous leadership awards, lifetime achievement awards, and prizes. These include the Academy of Management’s Distinguished Career Award for scholarly contributions to management knowledge; the World Teleport Association's “Intelligent Community Visionary of the Year” award; the International Leadership Award from the Association of Leadership Professionals; and the Warren Bennis Award for Leadership Excellence.
She is the author or coauthor of 19 books. Her book The Change Masters was named one of the most influential business books of the 20th century (Financial Times). SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good, a manifesto for leadership of sustainable enterprises, was named one of the ten best business books of 2009 by Amazon.com. A related article, "How Great Companies Think Differently," received Harvard Business Review's 2011 McKinsey Award for the year's two best articles. Confidence: How Winning Streaks & Losing Streaks Begin & End (a New York Times business bestseller and #1 Business Week bestseller), describes the culture of high-performance organizations compared with those in decline and shows how to lead turnarounds, whether in businesses, schools, sports teams, or countries. Men & Women of the Corporation, winner of the C. Wright Mills award for the best book on social issues and called a classic, offers insight into the individual and organizational factors that promote success or perpetuate disadvantage; a spin-off video, A Tale of ‘O’: On Being Different, is a widely-used tool for diversity training. A related book, Work & Family in the United States, set a policy agenda; later, a coalition of university centers created in her honor the Rosabeth Moss Kanter Award for the best research on work/family issues. Another award-winning book, When Giants Learn to Dance, showed how to master the new terms of competition at the dawn of the global information age. World Class: Thriving Locally in the Global Economy identified the rise of new business networks and dilemmas of globalization, a theme she continues to pursue in her new book MOVE and the Harvard Business School U.S. Competitiveness Project.
Through her consulting arm, Goodmeasure Inc., she advises numerous CEOs and has partnered with IBM on applying her leadership tools from business to other sectors as a Senior Advisor for IBM’s Global Citizenship portfolio. She has served on many business and non-profit boards, such as City Year, the urban “Peace Corps” addressing the school dropout crisis through national service, and on a variety of national or regional commissions including the Governor’s Council of Economic Advisors. She speaks widely, often sharing the platform with Presidents, Pr
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